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	<title>Madison and 42nd &#187; Technology</title>
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		<title>Microsoft&#039;s New Social Network, So.cl: It&#039;s Like Google+ For Wonks</title>
		<link>http://feedproxy.google.com/~r/readwriteweb/~3/69Bi0ZFNWNY/microsofts-new-social-network-socl-its-like-google-for-wonks.php</link>
		<comments>http://feedproxy.google.com/~r/readwriteweb/~3/69Bi0ZFNWNY/microsofts-new-social-network-socl-its-like-google-for-wonks.php#comments</comments>
		<pubDate>Mon, 21 May 2012 05:40:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/microsofts-new-social-network-socl-its-like-google-for-wonks.php</guid>
		<description><![CDATA[File this in the "we-try-it-out-so-you-don't-have-to" category. So.cl is a derivative social network that may be useful to students, but it won't fly elsewhere.
Over the weekend, Microsoft quietly launched an experimental social network called So.cl. I...]]></description>
			<content:encoded><![CDATA[<p><strong>File this in the "we-try-it-out-so-you-don't-have-to" category. So.cl is a derivative social network that may be useful to students, but it won't fly elsewhere.</strong></p>
<p>Over the weekend, Microsoft quietly launched an experimental social network called So.cl. It's a mix between Google+ and Storify. Users are encouraged to search for information about a particular topic, then compile the best results - textual content, images and videos - into a single post. So.cl is initially targeted to students. It may end up being useful to that market, but it's unlikely to get traction as a mainstream social network. Here's why...</p>
		 
	
																							<p>Microsoft is calling So.cl "an experiment in open search," in that anything you search for on the network is viewable by other users and made available to third party developers. That description makes it sound like a direct competitor to Google+, which was Google's attempt at combining search with social networking. It certainly has similarities, but So.cl is ultimately an academic tool moreso than a social one.</p>
<p>To get started, you can sign up using either your Facebook or Windows Live profile. Microsoft had little choice but to leverage Facebook's social graph, given that hardly anyone uses Windows Live (Microsoft's ID platform). Sure enough Facebook gave me a good leg up into the So.cl network, giving me over 50 people to follow.</p>
The Features
<p>When it comes to using So.cl and finding value in it, the flaws become obvious. The Storify-like aggregation features in So.cl are nifty enough, but everything else is derivative: posting, commenting, tagging, liking, sharing (two options: to Facebook or email!).</p>
<p>The attempts at innovation in So.cl seem forced. An option labeled "riffing" is supposed to be "a new way to interact and improvise with content" - but in reality, it simply means to re-share a post and optionally add your own comment or content.</p>
<p>
		 
					  		    
			<img src="http://www.mad42.com/wp-content/uploads/2012/05/microsofts-new-social-network-so-cl-its-like-google-for-wonks.jpg" style="" width=""/>
		
 
                   
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<p>It is nice that you can add extra content to a post and I can see this being useful in an educational setting; for example a student in a science class adding more data to a thread about an astronomy topic. But this isn't something people need or want in a mainstream social network. When it comes to re-sharing, all most people want to do on a social network is paste that inspirational quote or solar eclipse photo to their profile page - so their friends can see it too.</p>
<p>Another noteworthy feature in So.cl is something called "video parties." This is basically a video playlist with a chat area - kind of like YouTube's playlists. It's probably the most innovative feature in So.cl, but that isn't saying a lot. The reality is that Facebook or Google+ could easily replicate it, if they wanted to.</p>
<p>
		 
					  		    
			<img src="http://www.readwriteweb.com/files/socl_katyperry.jpg" style="" width=""/>
		
 
                   
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The Verdict
<p>So.cl is a largely derivative product and there's no way this is going to go mainstream. What slim chance it had to capture the imagination of a public that is already using Facebook (and may or may not be playing around with Google+), was dashed with the decision not to have a mobile component. As Robert Scoble rightly pointed out: "we're in the post-PC world now. Why didn't you start with just working on mobile? That would have been at least interesting."</p>
<p>I can see why So.cl is PC focused, with its reliance on aggregation and multimedia elements like "video parties." But that doesn't change the fact that any social network launching in 2012 that isn't mobile-based, is most likely doomed to fail if it wants to reach a mainstream audience.</p>
<p>So.cl comes from Microsoft's FUSE research group and the resulting product shows its academic roots. It may become a useful tool for students, with its focus on aggregating topical content. But So.cl won't get any traction outside the education sector. It's too unoriginal and wonky.</p>
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		<title>Motorola skipping Ice Cream Sandwich for some devices, worries it&#039;ll make them fat</title>
		<link>http://www.engadget.com/2012/05/20/motorola-skipping-ice-cream-sandwich-for-some-devices/</link>
		<comments>http://www.engadget.com/2012/05/20/motorola-skipping-ice-cream-sandwich-for-some-devices/#comments</comments>
		<pubDate>Sun, 20 May 2012 23:25:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/motorola-skipping-ice-cream-sandwich-for-some-devices/</guid>
		<description><![CDATA[  Despite Motorola's Android 4.0 rollout schedule, not every one of the manufacturer's devices are ready for dessert -- some, the outfit says, will be put on a diet. "Obviously we want the new release to improve our devices," the company said in a rece...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Motorola skipping Ice Cream Sandwich for some devices, worries it'll make them fat" src="http://www.mad42.com/wp-content/uploads/2012/05/motorola-skipping-ice-cream-sandwich-for-some-devices-worries-itll-make-them-fat.jpg" style="width: 600px; height: 404px;" /></p><p> Despite Motorola's Android 4.0 rollout schedule, not every one of the manufacturer's devices are ready for dessert -- some, the outfit says, will be put on a diet. "Obviously we want the new release to improve our devices," the company said in a recent blog post, "If we determine that can't be done, well, then we're not able to upgrade that particular device." Handsets that are bogged down by Ice Cream Sandwich simply won't get an update. Even so, Motorola affirms that it's working closely with Google to keep its hardware up to date.</p><p></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Motorola skipping Ice Cream Sandwich for some devices, worries it'll make them fat originally appeared on Engadget on Sun, 20 May 2012 19:25:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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		<title>Refresh Roundup: week of May 14th, 2012</title>
		<link>http://www.engadget.com/2012/05/20/refresh-roundup-week-of-may-14th-2012/</link>
		<comments>http://www.engadget.com/2012/05/20/refresh-roundup-week-of-may-14th-2012/#comments</comments>
		<pubDate>Sun, 20 May 2012 22:51:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/refresh-roundup-week-of-may-14th-2012/</guid>
		<description><![CDATA[  Your smartphone and / or tablet is just begging for an update. From time to time, these mobile devices are blessed with maintenance refreshes, bug fixes, custom ROMs and anything in between, and so many of them are floating around that it's easy for ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Refresh Roundup: week of May 14th, 2012" src="http://www.mad42.com/wp-content/uploads/2012/05/refresh-roundup-week-of-may-14th-2012.jpg" style="margin: 4px; width: 600px; height: 400px;" /></p><p> Your smartphone and / or tablet is just begging for an update. From time to time, these mobile devices are blessed with maintenance refreshes, bug fixes, custom ROMs and anything in between, and so many of them are floating around that it's easy for a sizable chunk to get lost in the mix. To make sure they don't escape without notice, we've gathered every possible update, hack, and other miscellaneous tomfoolery we could find during the last week and crammed them into one convenient roundup. If you find something available for your device, please give us a shout at tips at engadget dawt com and let us know. Enjoy!</p><p>Continue reading Refresh Roundup: week of May 14th, 2012</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Refresh Roundup: week of May 14th, 2012 originally appeared on Engadget on Sun, 20 May 2012 18:51:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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		<title>Samsung&#039;s Focus 2 arrives at AT&amp;T today, a slice of LTE-equipped Mango for $50</title>
		<link>http://www.engadget.com/2012/05/20/samsungs-focus-2-arrives-at-atandt-today-a-slice-of-lte-equipped/</link>
		<comments>http://www.engadget.com/2012/05/20/samsungs-focus-2-arrives-at-atandt-today-a-slice-of-lte-equipped/#comments</comments>
		<pubDate>Sun, 20 May 2012 21:28:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/samsungs-focus-2-arrives-at-atandt-today-a-slice-of-lte-equipped/</guid>
		<description><![CDATA[  Not long after Samsung's SGH-i667 "Mandel" looked like it would never see the light of day, the Windows Phone 7.5 device made its official debut at CTIA, dubbed as the Focus 2. As expected, the phone is officially on sale today at AT&#38;T retailers ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Image" src="http://www.mad42.com/wp-content/uploads/2012/05/samsungs-focus-2-arrives-at-att-today-a-slice-of-lte-equipped-mango-for-50.jpg" style="margin: 4px; width: 600px; height: 394px;" /></p><p> Not long after Samsung's SGH-i667 "Mandel" looked like it would never see the light of day, the Windows Phone 7.5 device made its official debut at CTIA, dubbed as the Focus 2. As expected, the phone is officially on sale today at AT&T retailers across the US, giving folks another option aside from the flagship Lumia 900 for a fix of LTE and Mango on the network. To refresh your memory, you'll find a 4-inch Super AMOLED display and VGA camera up front, and a 5MP shooter on back that's capable of 720p video. Internally, there's a 1.4GHz single-core CPU (exceedingly par for the course for Windows Phone at this point) and a 1,750mAh battery to hopefully ensure you'll have enough juice to get through the day. Despite the speedy connectivity, we'd be remiss not to mention that the Focus 2 packs a paltry 8GB of non-expandable storage and only comes in Glossy Pure White -- but for fifty bucks under a new two-year agreement, we won't kvetch too much. Our full review is coming soon, so hit the source link for more details in the meantime.</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Samsung's Focus 2 arrives at AT&T today, a slice of LTE-equipped Mango for $50 originally appeared on Engadget on Sun, 20 May 2012 17:28:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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		<title>Voyager Mobile shakes off network issues, launches a few days behind schedule</title>
		<link>http://www.engadget.com/2012/05/20/voyager-mobile-launches/</link>
		<comments>http://www.engadget.com/2012/05/20/voyager-mobile-launches/#comments</comments>
		<pubDate>Sun, 20 May 2012 20:50:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/voyager-mobile-launches/</guid>
		<description><![CDATA[  It's tough being the new kid in town -- ask Voyager Mobile, an up and coming MVNO that had its launch delayed by a "malicious network attack" last week. The tenacious firm may have missed its planned May 15th launch, but managed to pull things togeth...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Voyager Mobile launches" src="http://www.mad42.com/wp-content/uploads/2012/05/voyager-mobile-shakes-off-network-issues-launches-a-few-days-behind-schedule.jpg" style="margin: 4px; width: 600px; height: 291px;" /></p><p> It's tough being the new kid in town -- ask Voyager Mobile, an up and coming MVNO that had its launch delayed by a "malicious network attack" last week. The tenacious firm may have missed its planned May 15th launch, but managed to pull things together in time for the weekend, piggybacking unlimited talk, text and data off of Sprint's CDMA and WiMAX network for $40 a month. A basic unlimited voice plan is also available to the tune of $20, without data allowances, of course. Phones are available too, albeit without subsidies -- Samsung's Epic 4G Touch or Galaxy S II will each set you back $550, though an assortment of more affordable devices can be had from $120 and up. Tempted to jump ship? Check out the source link below and let all your MVNO dreams come true.</p><p></p><p></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Voyager Mobile shakes off network issues, launches a few days behind schedule originally appeared on Engadget on Sun, 20 May 2012 16:50:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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		<title>Customs slowly letting HTC handsets into the US, can&#039;t say which ones</title>
		<link>http://www.engadget.com/2012/05/20/customs-slowly-letting-htc-handsets-into-the-us/</link>
		<comments>http://www.engadget.com/2012/05/20/customs-slowly-letting-htc-handsets-into-the-us/#comments</comments>
		<pubDate>Sun, 20 May 2012 20:20:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/customs-slowly-letting-htc-handsets-into-the-us/</guid>
		<description><![CDATA[  Still waiting for your HTC handset to make its way through customs? Ratchet your hopes just a smidge higher, because the company says it's making progress. "Some models have gone through inspection and been released to our carriers customers," the fi...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Customs slowly letting HTC handsets into the US, can't say which ones" src="http://www.mad42.com/wp-content/uploads/2012/05/customs-slowly-letting-htc-handsets-into-the-us-cant-say-which-ones.jpg" /></p><p> Still waiting for your HTC handset to make its way through customs? Ratchet your hopes just a smidge higher, because the company says it's making progress. "Some models have gone through inspection and been released to our carriers customers," the firm stated in an investor statement today. HTC explained that each of the contested models needs to be reviewed by officials before release, and assures customers that it is working with customs to speed along the process. Which devices are making it through? "We don't have the status of each specific device at this time," HTC says, "We remain confident that this issue will be resolved soon." Sure, that's not much to go off of, but we'll take what we can get.</p><p>Continue reading Customs slowly letting HTC handsets into the US, can't say which ones</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Customs slowly letting HTC handsets into the US, can't say which ones originally appeared on Engadget on Sun, 20 May 2012 16:20:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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		<title>Rise of the Tech Bandits: John Gruber &amp; Josh Topolsky, the Cool Kids</title>
		<link>http://feedproxy.google.com/~r/readwriteweb/~3/PJp9EzLjk54/rise-of-the-tech-bandits-john-gruber-joel-topolsky-the-cool-kids.php</link>
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		<pubDate>Sun, 20 May 2012 20:04:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/rise-of-the-tech-bandits-john-gruber-joel-topolsky-the-cool-kids.php</guid>
		<description><![CDATA[Editor's note: In the Summer 2012 issue of SAY Magazine, Dan Frommer chronicles the history of tech blogging. For the rest of this week, Richard MacManus, who founded ReadWriteWeb in 2003, will be looking back on the early days.

In our final look at t...]]></description>
			<content:encoded><![CDATA[Editor's note: In the Summer 2012 issue of SAY Magazine, Dan Frommer chronicles the history of tech blogging. For the rest of this week, Richard MacManus, who founded ReadWriteWeb in 2003, will be looking back on the early days.

In our final look at t...]]></content:encoded>
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		<title>Cartoon: Hold Your Horses There, Zuckerberg</title>
		<link>http://feedproxy.google.com/~r/readwriteweb/~3/iBDitw-FM3w/cartoon-hold-your-horses-there-zuckerberg.php</link>
		<comments>http://feedproxy.google.com/~r/readwriteweb/~3/iBDitw-FM3w/cartoon-hold-your-horses-there-zuckerberg.php#comments</comments>
		<pubDate>Sun, 20 May 2012 18:00:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/cartoon-hold-your-horses-there-zuckerberg.php</guid>
		<description><![CDATA[
See more of Rob's cartoons at&#160;Noise to Signal.

		 
	
																							


       
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			<content:encoded><![CDATA[
See more of Rob's cartoons at]]></content:encoded>
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		<title>Samsung chief: we&#039;re open to a cross-licensing deal with Apple, but 4G chip shortage might last until the fall</title>
		<link>http://www.engadget.com/2012/05/20/samsung-chief-says-open-to-cross-licensing-deal-with-apple/</link>
		<comments>http://www.engadget.com/2012/05/20/samsung-chief-says-open-to-cross-licensing-deal-with-apple/#comments</comments>
		<pubDate>Sun, 20 May 2012 17:02:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/samsung-chief-says-open-to-cross-licensing-deal-with-apple/</guid>
		<description><![CDATA[  The at times very heated legal battle between Apple and Samsung might be softening just a bit ahead of truce talks on May 21st. Samsung's mobile head JK Shin just left Seoul for the mediated discussions saying there were still "several negotiation op...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Image" src="http://www.mad42.com/wp-content/uploads/2012/05/samsung-chief-were-open-to-a-cross-licensing-deal-with-apple-but-4g-chip-shortage-might-last-until-the-fall.jpg" style="margin: 4px; width: 600px; height: 404px;" /></p><p> The at times very heated legal battle between Apple and Samsung might be softening just a bit ahead of truce talks on May 21st. Samsung's mobile head JK Shin just left Seoul for the mediated discussions saying there were still "several negotiation options" on tap, including the possibility of cross-licensing patents. He warned that there was still a "big gap" between the two sides, and we'd tend to agree -- neither Apple nor Samsung is exactly backing off just yet. However, it's a definite shift in language from March, when Shin was vowing "no compromise," and it parallels Apple CEO Tim Cook's own disdain for lawsuits. We just wouldn't bet money on the two singing "Kumbaya" this week.</p><p> In same breath, Shin added that an ongoing 4G chipset shortage wasn't letting up: he didn't see things getting better until the start of the fourth quarter, or October for us common folk. That's a problem for Samsung's phones and tablets most of all, of course, and in a dire case could see LTE-packing American Galaxy S III variants rely on other vendors' chips to stay on the 4G bandwagon. There's also a chance of a ripple effect on other companies that want Samsung's parts, but short of getting a peek at Samsung's inner workings, we won't know the full impact for awhile yet.</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Samsung chief: we're open to a cross-licensing deal with Apple, but 4G chip shortage might last until the fall originally appeared on Engadget on Sun, 20 May 2012 13:02:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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		<title>Nokia uses Lumia 900 as a hammer in a torture test, makes us wince (video)</title>
		<link>http://www.engadget.com/2012/05/20/nokia-lumia-900-torture-test/</link>
		<comments>http://www.engadget.com/2012/05/20/nokia-lumia-900-torture-test/#comments</comments>
		<pubDate>Sun, 20 May 2012 08:48:00 +0000</pubDate>
		<dc:creator>MadisonAnd42nd</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2012/05/20/nokia-lumia-900-torture-test/</guid>
		<description><![CDATA[  As much as we're familiar with mobile device torture tests, they're normally inflicted by us or otherwise not-so-voluntary. Nokia, however, has stepped up to the plate and doled out the abuse to the Lumia 900 itself with a hammer and nail, all based ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <img alt="Image" src="http://www.mad42.com/wp-content/uploads/2012/05/nokia-uses-lumia-900-as-a-hammer-in-a-torture-test-makes-us-wince-video.jpg" style="margin: 4px; width: 600px; height: 342px;" /></p><p> As much as we're familiar with mobile device torture tests, they're normally inflicted by us or otherwise not-so-voluntary. Nokia, however, has stepped up to the plate and doled out the abuse to the Lumia 900 itself with a hammer and nail, all based on a wager that the Windows Phone's use of Gorilla Glass would hold up to Sonim-level punishment. The company's Chris Ruble and Mike Meyers (not that Mike Myers) used a Lumia 710 as a dry run before an on-camera demo that not only saw the 900 assaulted with the hammer, but used as a blunt instrument itself -- all without a crack or scratch. We imagine that other toughened-glass phones would survive the hit, and there's every possibility that smacking the polycarbonate plastic would leave more than a scuff mark. Nokia's test still proves that its pride and joy can withstand more than just a casual roughing up, and you can see the slightly cringe-inducing test in the video below.</p><p>Continue reading Nokia uses Lumia 900 as a hammer in a torture test, makes us wince (video)</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Nokia uses Lumia 900 as a hammer in a torture test, makes us wince (video) originally appeared on Engadget on Sun, 20 May 2012 04:48:00 EDT.  Please see our terms for use of feeds.</p>Permalink]]></content:encoded>
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