Category Archive for ‘Marketing’

Ad networks are one of the most confusing areas of the digital industry. Here are the answers to seven of your most pressing questions. It is important that my brand not be next to certain types of content. Can ad networks provide marketers w...

By Jeffrey Boorjian Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing ...

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the aver...

There are 19 million affluent men on the internet, and they are researching, shopping and spending at rates higher than ever before, according to [pdf] a survey by iProspect. Its just-released report “The Affluent Male: What His Online Behavior Can T...

A high proportion of digital marketers who are using tag management technology report significant benefits from doing so, in some cases exceeding the expectations of those who are contemplating implementation of a tag management solution, according to ...

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the aver...

We already know that Facebook and its 2,000 or so employees are about to hit the big time. If you haven’t heard you must live under the same rock as SpongeBob’s buddy, Patrick, does. So rather than belabor an already over-reported “story” let’s do a quick comparison that today’s Facebook ...

Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most?

If you have ever signed up for a new Twitter account you have been ‘offered’ a list of suggested people to follow. Let’s just say that unless you intend to use Twitter for the most shallow and useless reasons (which, let’s face it, most do but I digress) that suggestion ...

In social media, pictures are becoming a decisive way to gain competitive advantage, freeing up marketers to tell their stories without a thousand words. The explosive growth of photo-sharing sites and apps is further testimony to this trend. Here are...