Category Archive for ‘Marketing’

Verizon is targeting what it calls "trend-setting young professionals" who live in apartments and condominiums in four major markets via a hyperlocal FiOS campaign. The multimedia effort was tested in a metro-Washington D.C. pilot last fall and is now ...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system.

Comcast has a new video streaming service called Streampix that allows users to watch old movies and TV shows on demand. The general consensuses on the web is that the service will become a direct competitor to Netflix, and Boston.com even went so far as to blame the Comcast announcement ...

While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, given that archrival Adidas has an edge over it as an official Olympic partner, it's getting a slow start.

But Google will soon catch up in the display category, eMarketer says.

Women have had a better perception of Unilever's Axe brand than men since the company launched its first fragrance targeting both sexes, Anarchy, according to YouGov BrandIndex a daily consumer perception research service of brands. As a matter of fac...

An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to solutions from non-traditional marketing service provider...

There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ...

The #1 and #2 vodka brands - Grey Goose and Absolut, cited as the preferred away-from-home brands by 18% and 12% of total respondents, respectively -- are both preferred equally by men and women, reports NPD.

Auto brands lean on recording talent to spark social media buzz.