Category Archive for ‘Advertising’

I’ll be honest, I really don’t know much about autism and I’m ashamed to admit that I probably learnt about it only by watching Rain Man. So thanks Marc for sending this through. This video will hopefully open our eyes, and make us mo...

The trailer for Battleship—or "Rihanna Movie," as YouTube helpfully co-titles it—is the event horizon of the black hole of super-vacuity that exists within the black hole of stupidity that most movie trailers already inhabit. Wa...

Nestlé is finding new agency partners for the brands that are leaving McCann Erickson in Los Angeles. The Swiss global marketer is assigning U.S. marketing duties for Coffee-Mate to roster shop Publicis and is considering that firm along with ...

General Motors won't be advertising in the next Super Bowl, which will run on CBS in 2013. Traditionally the big automotive maker has been the third-largest TV spender in the biggest-viewed TV show every year -- with only Anheuser-Busch and PepsiCo spe...

The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination in its own right through a unique partnership with Nascar a...

ADOTAS - It’s been a day of superlatives, as the world’s largest social network went public in what was expected to be (and ultimately was) the biggest IPO for any tech company and the third-largest for any company in the U.S., period. Facebook‘s long-awaited stock went public later than expected ...

Following a review, SeaWorld Parks & Entertainment, has named Draftfcb's New York office as its new Creative Agency of Record. Draftfcb will promote the company's 10 U.S. theme parks, including the popular SeaWorld, Busch Gardens and Sesame Place brands.

ADOTAS – Marketing automation — the process of automating a customer’s interactions with a brand and using it to track effectiveness of marketing approaches across all channels — was a $325 million industry in 2011, and that was a 50 percent increase in spending there from the previous year. It’s ...

DM CONFIDENTIAL - This year has not been a particularly easy one for certain segments of the performance marketing space. It is the banking crisis plus the auto crisis all rolled into one — the storied companies and iconic brands facing iconic struggles, with debt crushing them and forcing once-unthinkable ...

Mediabrands is preparing to launch its third agency network this summer. The shop will be called Brand Programming Network, or BPN, and is designed, in part, to enable Mediabrands to pursue more new business opportunities that were not previously avail...