Category Archive for ‘Advertising’

Specs Who Lucy lawless  Age 43  Accomplishments Star of Lucretia on Starz's Spartacus: Vegeance; appeared on Battlestar Galactica; played titled role on Xena:Warrior Princess Base  Auckland, New Zealand What’s the f...

Specs Who (l. to r.) Partners Scott Cromer, Steve Luker, Mike McCommon What Full-service creative agency Where Portland, Ore. The founders of Mutt Industries came from a long line of well-known agencies like Wieden + Kennedy and Goodby, Silver...

You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features TV ads that use angry mobs from the...

This Sunday night, millions of viewers will tune into the Academy Awards to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists. To capitalize on the red carpet obsession, the People franchise...

The Obama administration's long wait for a "consumer privacy bill of rights" is finally over, and it can't wait to get moving. "We need strong online protections for consumers," Secretary of Commerce John Bryson said. He...

Food Network targeted viewers who liked Paula Deen with targeted emails -- and earned a 300% increase in average open rates.

As much as cable operators complain about ESPN's increasing carriage fees, they still believe offering the network is money well spent. New research shows operators rank ESPN as the most valuable network to their business, almost double the worth of th...

Perhaps the paramount (or at least, highest) honor accorded to a sporting event is aerial coverage from the iconic Goodyear Blimp. Goodyear Tire & Rubber Company is partnering with ESPN to let basketball fans decide which college tournament match-ups a...

Baha-Mar, $3.5 billion resort development in Nassau City, The Bahamas, has retained Las Vegas-based SK+G as their advertising agency of record.

Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google filed state regulatory papers for cable TV licenses for its Google service in Kansas City, Kansas and Kansas City...